Criticism of the media language: Questions for discussion

The article is devoted to one of the four directions modern media linguistics — criticism language (CM). main prerequisites for design CM are logic development linguistics, which demonstrates a steady increase in attention communicative capabilities realized different discursive spaces, movement active processes into space and resulting conflict between traditional idea speech culture new requirements effective use resources. author draws solution many installation issues that recorded dictionary-directory Medialinguistics (2018). uniqueness research field Kyrgyz Republic presented collective monograph Media Linguistics Slavic Countries (2020), milestone studies. But goal this identify discussion areas have already been identified relevant field. attempts present topical, debatable, focusing on previously stated criteria evaluating speech: effectiveness, correctness, ethics, aesthetics. key findings as follows: 1) normative concept formed process dialogic interaction competent professional community “processing language” philologists who able comprehend results “processing” basis detailed analysis situation mass media; 2) most important task related satisfaction “the need generally understandable, correct language”, corresponds establishment preservation national unity “political economic integrity state” (the N. I. Tolstoy); 3) indisputable when recognizing several controversial moments effectiveness correctness speech; 4) serious debatable arises area ethical aesthetic reflection verbal representation comic category Russian media.